5 Things You Should Know About White Label Marketing
To understand what white label means in marketing you must first know the concept of white labeling. The white label business model has been practiced long before the internet was even invented. Essentially, a vendor or supplier develops a product and offers it to resellers. These resellers then brand the product as their own and sell it to their clients.
A good white label example is supermarket store-brand products. Most of the time, supermarkets do not manufacture their store-brand products, but instead, have them supplied by a white label vendor. The vendor packages these products with the supermarket’s branding before they hit the store shelves. This is why you can often find the exact same products in different supermarkets with only the label or packaging that is different.
White labeling isn’t limited to cereal and instant Mac ‘n Cheese. Today, there are more intangible things like white label services, software, and even marketing tools. In this article, we’re going to be focusing more on white label digital marketing.
When an agency employs white label digital marketing, they take digital marketing services from a white label vendor, repackage it as their own, and sell it to their customers. Some examples of these services include SEO, PPC, Social Media Management, Email Marketing, and more. This allows the agency to offer more solutions to its customers and keep itself competitive.
Who is White Label Marketing For?
What type of business can make use of white label digital marketing?
Although white label marketing has numerous benefits, there are some businesses that might not benefit from it as much as others. So what types of businesses can really leverage white label internet marketing tools to skyrocket their performance? Here are two examples of businesses that will benefit from a good white label marketing system.
Integrated Marketing Agencies
The goal of an integrated marketing agency is to provide clients with all their digital marketing needs under one roof. This includes social media marketing, direct marketing, digital marketing, PR, advertising, experiential marketing, guerilla marketing, CRM, B2B communication, copywriting, brand strategy, graphic design, web design/development, and more.
If a marketing agency were to hire in-house teams for all these services, their setup and overhead cost would be enormous. This is why many marketing agencies opt for white label online marketing solutions. They will not only save a great deal of time and money, but they will also be able to guarantee quality service to their clients.
The primary role of a consultancy is to provide guidance and actionable solutions to help solve their clients’ problems. Just like marketing agencies, one way for consultancies to stay competitive and to keep their clients happy is to provide an array of effective marketing tools and solutions. The most resourceful way for a consultancy to do this would be to employ white label marketing.
When Do You Need White Label Marketing for Your Agency?
When should your business consider white label internet marketing software and services?
It is true that different agencies have different problems and white label marketing might not be the solution for all. However, if you’re finding your agency in one of the situations below, then it’s probably time you considered white label marketing.
Your Competition Has More Offerings
It’s no question that a solid customer base is vital to keeping business alive. The challenge is how to keep your customers satisfied. If your competition is offering more and better services than you are, and your customers often find themselves looking elsewhere for services you lack, there is a big likelihood that they will soon abandon you to do business with your competition.
To prevent this from happening, you must provide products or services that match, or even better, go beyond what your competition is offering – and you must do it quickly. Partnering with a white label marketing agency will help you fill your offering gaps and allow you to provide your customers with everything they need. The well-known author, Seth Godin once said, “Don’t find customers for your products, find products for your customers.”. This gives your customers no good reason to leave you for your competition.
You Don’t Have a Budget for Development and Additional Staff
As mentioned earlier, developing your own marketing tools and hiring and training in-house staff for each new service you will offer is going to require a huge investment. If your company is relatively small, or it is operating at a loss, this investment may not be your best option. A more cost-effective alternative would be to partner with a white label marketing agency. You will not only spend less, but you’ll also be able to offer your clients world-class services.
Your In-House Staff Can’t Provide the Level of Service Your Clients Need
It’s not only the budget that you need to worry about when you’re trying to develop products and services in-house but the quality of those products and services. If your staff attempts to tackle everything your clients need, there is a chance they won’t be able to satisfy your clients. It will take a lot of time and money to train your staff to reach the level of expertise your clients need. And when your clients ask for a new service or product, you will have to go through the entire process all over again. By tapping into white label marketing, you’re tapping into tried-and-tested products and services of the highest level.
You’re Struggling to Hit Your Sales Goals
One of the biggest reasons why businesses fail to hit their sales goals is poor marketing strategies. Perhaps you’re using old tactics that worked for your business in the past but don’t seem to work anymore. Or perhaps you are not very clear on your targets and goals. It is difficult for businesses to identify what they’re doing wrong without feedback from fresh eyes. This is when it becomes important to consider white label marketing. A white label marketing agency will help your business see things differently and introduce new tactics and strategies that will revamp your business.
What Are the Benefits of White Label Marketing?
How can marketing agencies benefit from white labeling software and services?
There are many ways in which a business can benefit from white label marketing. Here we go over just a few of the big ones.
Offer More to Your Clients
With white label marketing, you are able to provide your clients with tailored products and services. You are not limited to what your in-house staff is capable of offering. This will result in happier and more loyal customers.
New Revenue Streams
New products and services open up new revenue streams. By offering more products, you are also attracting more customers, and a bigger customer base always equals more money.
White label marketing products and services are usually subscription-based. This means that most of the time, you only pay for a month or a year’s worth of work to the white label vendor. And since white label vendors usually have many clients, their development and overhead expenses are divided among their clients. This results in a very low investment for you to employ white label marketing services.
Quick Product Launch
By skipping the training and development stage and white labeling ready-made marketing products instead, your business is able to launch new products almost instantly.
Luxury of Choice
When a business opts for white label marketing, they have the luxury of selecting an agency that has a good reputation for delivering what they promise. When one white label marketing agency begins to fall short, your company can choose to switch to another one without any trouble.
White Label Digital Marketing Services
Most common white label digital marketing services.
What are white label services in marketing? There are dozens of white label digital marketing services your business can take advantage of. Here are only a handful of the more common ones.
Search engine optimization (SEO) is one of the most important digital marketing tools. If you want to increase your website visibility and drive in more traffic and potential customers organically, you will need solid SEO. Because of the high demand for SEO services, it is a great idea to include white label SEO as part of your agency’s offerings.
Pay-per-click (PPC) is a method of online marketing where you place ads around the web and only pay when a visitor clicks on those ads and visits your website. It’s a way of buying website visitors rather than attracting them organically. When done right, PPC helps you drive the most relevant visitors to your website in a cost-effective way. In the chart below, we can also see that PPC is one of the top 3 sources of on-page conversions:
There is a lot of talk about how social media will soon replace email when it comes to online marketing, but if we look at the stats, this doesn’t seem to be the case. According to a study by Campaign Monitor, more consumers prefer to receive email communications from brands compared to other channels.
Email usage is also steadily increasing and is expected to reach 4.3 billion users by 2023.
Here are a few more white label digital marketing services you may want to offer your clients:
* Social Media Management
* Web Design and Development
* Website Maintenance
* Content Marketing
* Email Marketing
* Review Management
* And more!
White Label Marketing Products
Top 3 white label marketing software and services for marketing agencies.
After scanning through options from some of the best white label marketing services, here are 3 of our most recommended white label solutions for digital marketing agencies:
SEO – SeoBrothers.com
SEO Brothers is one of best white label digital marketing services in the market. They provide their clients with a high-quality and effective SEO process and team. This white label web marketing platform was started in 2015 and has built a reputation for effectively driving results for their clients. It is no surprise that they are recognized as one of the best white label solutions for marketing agencies.
Social Media – Sendible.com
If you’re looking for one white label marketing platform to manage all your client’s social media accounts, Sendible might be the right one for you. Here are some of the features of Sendible:
* Dashboard – engage your client’s audience, monitor their brand, and track results from one dashboard.
* Publishing – Tailor content for every platform and save time when crafting posts for your clients.
* Collaboration – Assign and approve posts, and grant custom access to clients and team members.
* Analytics – Gain dynamic insights from your social data.
* Listening – Track brand, competitor and key industry terms to stay ahead of the curve.
Sales Pipeline All-in-One – SalesPype.com
SalesPype is one of the best white label marketing solutions. It is a powerful yet simple to use marketing toolkit that helps you generate more leads and effectively manage your sales pipeline.
Aside from an intuitive click and drag sales pipeline, SalesPype also features the following:
* Drip marketing automation
* Sales Reporting
* Project Management
* Email Marketing Tools
* Calendar Tools
* Form Builder
* And more
To better connect with your leads, SalesPype incorporates the following communication channels in one centralized inbox:
* Video Email
* Ringless Voicemail
* Call Bridge
For those just getting started, SalesPype even comes with ready-to-use campaign templates. You can set up a fully automated campaign with just a few clicks.
To know more about SalesPype and to learn how to become a white label partner, you can visit SalesPype.com or call (800) 571-7393 to schedule a demo.
📌 What is the purpose of white label inbound marketing software?
White label inbound marketing tools can help your white label marketing business in the following areas:
* Inbound Lead Generation
* Content Creation
* Website Design
📌 Best white label digital marketing tools?
SalesPype, Sendible, and SEO Brothers are 3 of our top white label digital marketing tools.