Innovative Direct Mail Postcards
Mass postcard mailings have been around for decades, so you might be wondering if it’s possible for a marketing company to have a truly innovative approach. The good news is that the answer is a resounding yes, as you’re about to find out. Whether you’re a regular user of this marketing technique or you’ve always wanted to mail out postcards but were put off by the price, Map Your Sales will help you enhance your outreach efforts at a fraction of the typical cost. But before we get into all the unique ways we can assist your business, let’s take a closer look at the general topic of postcard marketing and the many reasons that you should be using it.
How Effective is Postcard Marketing?
According to Forbes, postcard campaigns are a much more viable option than many business owners believe. In fact, the popular theory that email marketing is more effective is actually quite incorrect. Studies have shown that emails receive a paltry response rate of only 0.12 percent. Meanwhile, postcard direct mail marketing attracts a robust 4.4 percent response rate.
The primary reason that consumers are so attracted to postcard marketing is that it taps into the emotional aspect of sales. Studies show that 60 percent of recipients view bulk postcards as more memorable than email marketing. Additionally, 57 percent of shoppers believe that a postcard mailing is more authentic, which in turn makes them feel more valued.
Postcard Advertising for Millenials
Many companies have the misconception that they have to go with a flashy digital campaign to attract the attention of millennial consumers. However, the reality is that this critical demographic tends to be much more drawn to aesthetically pleasing physical items, ranging from hardcover books and vinyl records to postcard mailings for small businesses.
Per Gallup, more than a third of people under the age of 30 have a positive association with checking their mail daily. Even better, you can capture the attention of Generation Z and some of the millennials with a postcard mailing service. A whopping 95 percent of the 18-to-29 demographic have an enthusiastic reaction to receiving cards and letters in the mail.
Postcard Marketing Campaigns
Much like an internet ad, one of the most important details is choosing the right direct mail postcard design. It needs to stand out enough to make someone look at it, but it also needs to be clear enough that consumers can instantly tell what you’re trying to sell them. This can be a fine line to walk, which is the primary reason that many businesses turn to postcard marketing companies for assistance.
Here are a few tips that can help you send out the best marketing postcards.
- Do your market research to select the right target audience.
- Use writing and imagery designed specifically for your ideal customers.
- Don’t try to close the deal with your postcard. Seek to connect with prospects instead.
- Build your sales relationship by taking a friendly messaging approach.
- Bulk postcard mailings tend to get a higher response when they’re received on Tuesdays and Wednesdays. Be sure to plan your mailers accordingly.
How Can SalesPype Help With Direct Mail?
As promised, it’s time to look at the highly innovative SalesPype postcard campaign service. Companies of all sizes can use our proven system, but we’re especially geared toward helping small businesses meet their postcard direct mail marketing needs. When you choose our service, you’ll enjoy several perks that will save you money and make your advertising much more effective.
Highly Targeted Direct Mail Postcards
If you’ve ever looked for a way to send out cheap postcards for your business, you’ve undoubtedly run up against a very frustrating problem. The postcard printing and mailing industry isn’t typically budget friendly because most providers force you to send out tons of unnecessary cards.
For example, the popular Every Door Direct Mail (EDDM) by USPS will get your mailers into a lot of mailboxes, but many of them will be far from the ideal prospects. Despite this, EDDM doesn’t give you any tailored control over the area you target. Instead, you must purchase the service for an entire geographic area, and the exact boundaries of this area are dictated by USPS.
With SalesPype, you can pinpoint the exact areas that you want to target. For instance, let’s say you wanted to connect only with people within easy walking distance of your store. Even if that’s just a couple of neighborhood blocks, you can get your message in front of them without being committed to a much larger area as well.
Our online system enables you to enter any mailing address as a starting point. From there, you can drag a box over every block you’d like to target. Before you finalize your selection, the system will tell you how many addresses are within the highlighted section. Be sure to check out our demo to see this easy feature in action!
How To Choose The Best Postcard Advertising Schedule?
We understand that sometimes you want to send out postcards on a weekly, monthly, or even annually basis. But other times, you simply want the cheapest postcard printing and mailing service for a single campaign. No matter what schedule you choose, our system can handle it for you!
You’ll be given the option between selecting a single mailing blast or creating a series of automated postcards for business marketing. Once you set up an automated process, you can focus on running your company, while we take care of giving you the excellent quality you deserve.
Utilize Multiple Advertising Channels
At SalesPype, we’re aware that taking a single approach to marketing isn’t the best way to continuously improve your customer base and revenues. After all, every potential prospect has different needs and preferences. At the same time, many small business owners become overwhelmed by the idea of managing a wide variety of marketing campaigns. We’ve taken steps to solve this problem by making it simple to print postcards online, along with using our direct mail system to send texts, emails and ringless voicemails.
You can use our multi-media approach to connect with your choice of prospects, current clients or both. If you’re not currently taking advantage of texts, emails and ringless voicemails, you may be unaware of how much you’re missing:
- Texts have a 98 percent open rate.
- Consumers respond to 48 percent of texts.
- The average clickthrough rate of a text is around 36 percent.
- Emails offer an 8 percent response rate.
- Links inside of emails are clicked on by an average of 2.62 percent of consumers.
- Approximately 96 percent of smartphone users listen to their voicemails.
- With the right message, ringless voicemails can generate a callback rate of 7 to 11 percent.
As you can see, each of these methods offers varying levels of effectiveness. But once you put them all together, you get a great recipe for success that makes it easy to leverage the marketing rule of seven.
The Marketing Rule of Seven
For the uninitiated, the marketing rule of seven is one of the oldest sales guidelines, and it still works! In a nutshell, this rule states that customers need to have seven interactions with your product before they’ll feel comfortable enough to make a purchase. It’s important to note that an interaction doesn’t need to be accompanied by a direct contact with you, your products or any of your staff. Something as simple as reading a review or hearing a friend talk about your company counts toward the magic number.
Cheap postcard mailers are definitely a great way to have a positive interaction with consumers. When you add in texting, emails and ringless voicemails, you’ll already be more than halfway there! Studies show that most buyers are 57 percent of the way toward making a decision before they reach out to a company, and every positive point of contact you have with them will make it much easier for them to choose your products and services over a competitor’s.
What's The Cheapest Direct Mail Marketing Option?
We know that price matters a lot to you. It’s not a coincidence that so many people find out about SalesPype by looking for the cheapest way to mail postcards. Although we do offer high quality at a great value, what really sets us apart is our easy to use and customize postcard mailing services.
We believe that even the least expensive postcards for business marketing become overly cost-prohibitive when you’re forced to send out way more cards than necessary. Break away from this outdated mass marketing approach with SalesPype. Send out postcards and other marketing messages to exactly who you want at the exact time that you prefer. Contact us to learn more about this highly effective and budget friendly cheap postcard printing service.